Challenge

Despite strong engagement and credibility, monetisation was inefficient:

• No direct broker infrastructure to plug into

• No structured funnel or onboarding path

• Reliance on generic links with low conversion rates

• Audience consuming content but not taking action

The key issue wasn’t traffic, it was lack of structure.

Strategy

Affiwise worked directly with the trader to implement a complete monetisation system, covering broker access, funnel design, and scale optimisation.

Step 1 - Funnel Architecture & Broker Integration

Affiwise:

• Provided access to regulated, high-converting brokers

• Mapped the trader’s content into a clear user journey

• Built a mobile-first funnel aligned with trading education content

This allowed followers to move naturally from education → action.

Step 2 - Education-First Positioning

Instead of hard selling, content focused on:

• How Alex approaches the markets

• How risk is managed

• How traders structure their execution

CTAs were positioned as: “This is the setup I use and recommend.”

Step 3 - Instagram Story + Highlight System

A dedicated Highlight (“Start Here”) was created to:

• Explain the trading setup

• Answer common beginner questions

• Route traffic into the funnel 24/7

Stories reinforced the message every 48 hours without overposting.

Step 4 - Scaling Support & Optimisation

Affiwise assisted with:

• CTA placement testing

• Funnel conversion optimisation

• GEO routing for higher-quality traffic

• Retention-focused product selection

This improved both FTD volume and redeposit behaviour.