Challenge

Despite strong engagement, monetisation was inconsistent:

• Revenue depended on irregular broker promotions

• No structured funnel to capture daily attention

• AU traffic is high-value but sensitive to hard selling

• Monetisation fluctuated month to month

The challenge was converting trust into predictable revenue without damaging community credibility.

Strategy

Affiwise helped deploy a Telegram-native, AU-optimised conversion system built for trust, repetition, and long-term value.

Step 1 - Soft Systems Positioning

Direct trading promotion was avoided entirely.

Content focused on:

• Daily routines

• Productivity and discipline

• Financial responsibility

• “Systems that keep me organised”

CTAs were subtle and introduced only through pinned messages and periodic reminders.

Step 2 - AU-Geo Funnel Personalisation

All community traffic was routed to an AU-specific funnel showing:

• Australian regulatory messaging

• AU-relevant examples

• Localised onboarding flows

This significantly increased trust and reduced drop-off.

Step 3 - High-Trust Message Loop

Telegram posts rotated through:

• “Behind the scenes of what I’m building”

• Market preparation notes

• Weekend lifestyle updates

• A soft CTA repeated every 48 hours

No income claims. No selling language.

Step 4 - Community Cross-Promotion

A small JV with another AU-based Finance-related Telegram community introduced ~18% additional warm traffic in week two, accelerating early momentum without increasing posting volume.