Challenge

Despite consistent traffic and strong educational positioning, growth was limited by backend constraints:

• Direct broker partnerships paid on monthly settlement cycles

• Limited flexibility in offer testing and routing

• Suboptimal retention after first deposit

• Scaling speed constrained by cash-flow timing

The issue was not traffic quality, it was backend performance.

Strategy

Affiwise restructured the backend into a retention-first, payout-optimised affiliate setup designed specifically for trading education funnels.

Step 1 - Education-First Positioning

The front-end remained purely educational, focusing on:

• Risk management

• Process-driven trading

• Long-term skill development

No signal selling. No income promises.

Step 2 - Clean, System-Led CTAs

CTAs were positioned as tools and infrastructure rather than offers:

“Here’s the platform I use to execute what I teach.”Soft message:

“I’ve been using a system that helps me automate a second income stream.”

Step 3 - Backend Offer & Retention Optimisation

Affiwise plugged in high-performing trading products and broker routes that improved:

• FTD conversion rates

• Post-deposit engagement

• Repeat funding behaviour

Step 4 - CA-Focused Routing & Compliance

Traffic was routed through CA-appropriate funnels and broker partners, improving approval rates and onboarding flow.